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This is easy to do in the Twenty Ten theme, where pages are typically used as the basis for your navigation menu. Instead of adding a page, you can add the URL to your category slug.
That’s it!
Some of the most memorable products/companies/bodies of work have a distinct visual identity, but I think a lot of small enterprises consider having such a thing the exclusive domain of the big players. But – regardless of your size -there’s probably a freelance illustrator, designer or other artist out there somewhere who can help you tell your story visually, as long as you have a vision for your project, are able to communicate it, and are willing to do a little legwork.
Where to start? This is not a professional you should find in the yellow pages (and I would say the same is true for any creatives you want to work with). Begin by finding an artist whose style fits the project you’re working on. (Of course most artists can work in all kinds of styles and mediums, I’m just saying save some time and disappointment by not asking someone whose hero is Norman Rockwell to make you a logo with a kawaii bunny.)
If you don’t already have someone specific in mind, there are a number of places online where you can find fantastic illustrators & designers to work with:
There is literally no end to the talented collectives and individuals out there, and once you start down this path you are bound to make some great discoveries of your own.
We commissioned illustrator Patty Bowman to create this piece for a special project we’re working on. The result so exceeded our expectations that we’ve begun a pigeon-themed art wall in the office (with this handsome fellow as its centerpiece of course).
image credit : Patty Bowman
Once you find someone whose work you enjoy, go ahead and contact them. Find out if they do freelance work (if you find their portfolio on the Internet, chances are good that that they do – they may even have this information posted on their web site) and whether they would be interested in your project. From there you can inquire about their rates and schedule to determine if the logistics will work for everyone. Considerations include whether the images will be used in print, online, and whether you need to the exclusive rights to them.
A few more tips:
Yet another great project to fund on kickstarter, “The Shape of Design” by Frank Chimero (be sure to also check out his series of gorgeous modified books. From the project page:
“A cornerstone of communication is storytelling, and yet you’d be hard-pressed to find any discussion of how to tell stories with design in any design book.”
The Twenty Ten theme is very flexible and super easy to use, but there are few cosmetic/structural changes that I think a lot of people may be inclined to make right off the bat, so I thought I’d share them here:
These borders are set in the functions.php file and (as of version 3.01) not included in your style sheet by default. So to override the properties in functions.php you need to add the following border definitions to "#branding img" in styles.css (again, if "#branding img" is not already there, just add it):
{ border-bottom: 0px solid #fff;
border-top: 0px solid #fff; }
This is probably overkill of course – you can just set the border to 0px and that will suffice to remove it – but I’ve included the border style and colour for the purpose of this example in case you want to simply change the colour or weight of the border (say, to something like "2px solid #333"), rather than remove it all together.
In functions.php, locate the following and change the width and height to the exact dimensions of your header image:
add_filter(‘twentyten_header_image_height’,'my_header_height’);
add_filter(‘twentyten_header_image_width’,'my_header_width’);
function my_header_height($size){
return 290;
}
function my_header_width($size){
return 1020;
}
When you go back to Appearance > Header, the Upload Image section will ask for an image of the size specified above.
Source: this thread.
<!−− <div id="access" role="navigation">
<?php /* Allow screen readers / text browsers to skip the navigation menu and get right to the good stuff */ ?>
<div class="skip-link screen-reader-text"><a href="#content" title="<?php esc_attr_e( ‘Skip to content’, ‘twentyten’ ); ?>"><?php _e( ‘Skip to content’, ‘twentyten’ ); ?></a></div>
<?php /* Our navigation menu. If one isn’t filled out, wp_nav_menu falls back to wp_page_menu. The menu assiged to the primary position is the one used. If none is assigned, the menu with the lowest ID is used. */ ?>
<?php wp_nav_menu( array( ‘container_class’ => ‘menu-header’, ‘theme_location’ => ‘primary’ ) ); ?>
</div> −−>
If you have any questions please leave them in the comments section and I’ll do my best to help.
Five books we’re looking forward to this year:
1) See What I Mean by Kevin Cheng
Forthcoming from Rosenfeld Media (whom I discovered because of this fantastic series of covers by Jason Kernevich of The Heads of State), See What I Mean explores an idea I’ve heard (wistfully) bandied about in many a technical writing department: incorporating the use of comics into documentation (of all kinds).

If you’re a fan of Guy’s other work (Reality Check
and The Art of the Start
are my favourites), you’ll want to pick this up. What I like about Mr. Kawasaki’s books is that he never fails to include a section on the importance of being a good person, no matter what business or creative goal you’re trying to achieve. That, and I’ve never seen anyone else include “asshole” as an index entry (as in, ‘how not to be one’).
Cover design by Sarah Brody
A much-anticipated follow-up to the first Smashing Book, this resource for web designers features illustrations, such as the one at right, by Yiying Lu (of Fail Whale frame).
image credits : Rosenfeld Media, Penguin Portfolio, Yiying Lu and Smashing Magazine
On finding your own pace:
“… and if you’re an artist and you work long enough at this, you begin to understand your rhythm, and what I’m beginning to understand is my rhythm is very slow. I felt like my first book was just an accident, but what I’m discovering now is that this is my rhythm. I take forever. Friends of mine hear this and they want to fucking throw themselves off a bridge, because the first ten years drove them crazy. . . . Melville wrote Moby-Dick—does anyone remember how many months it took him? Like fourteen months! Fuck you, Melville!”
- from the Boston Review, Junot Díaz in conversation with Dave Eggers